In these tough times people tighten their belts and are more likely to stick with their current product rather than break out and buy new. All the more reason for you, as a salesperson, to make the most of such a situation.
Try these things to keep your customer satisfied so that when they do need to buy new they think of you and only you.
· Give excellent, above average customer follow up service
· Be available to help or offer advice
· Review your “How to” manuals, make sure they cover everything possible and give the customer easy step by step processes to follow
· Consider offering reconditioned products or demonstrator models for sale
Then, when selling “new” try these things that will set you apart from your competition
· Extend your warranty periods
· Bundle products that fit well together at a slightly reduced rate
· Have customer friendly demonstrations- let the customer pick the time and place, offer such things as Skype or conference call hook ups to walk them through set ups
· Be available to answer questions or troubleshoot via email, phone or in person
· Arrange for customers to see the product working in a real work place, not just on the showroom floor
· Have a detailed troubleshooting manual that covers every possible thing that the customer may encounter
· Have a comparison table showing how your product compares to the other brands available
· Make sure your sales team are up to speed on all the options available. Hold extra training sessions for them if necessary. They need to be able to handle every single query or objection with confidence
· Offer to set up the product and be available to trouble shoot during the early days if necessary
Here’s to your success!
Bye for now
Donna and Dayle
http://www.successinsalesforwomen.com
PS We’d love to have you join our facebook group too - Success In Sales For Women Facebook Group
