Archive for successful selling

Esteé Lauder: An Amazingly Successful Saleswoman

Friday, July 15th, 2011

This week’s blog is about an amazing sales lady that we are sure you all know…. Esteé buy Levitra Super Active+ online Lauder.

Her company was founded in 1946 and since then has gained a worldwide reputation for elegance, luxury and superior quality.

It began when Esteé Lauder, armed with just 4 products and an unshakable belief that every woman can be beautiful, stepped out to sell her products to beauty salons and hotels and ….. make a difference.

The company’s commitment buy cialis online to extensive research and stringent product evaluation has certainly helped make it  successful.

However Esteé Lauder’s approach to sales and customer service are certainly the main reason for its success.

The Power of Touch 

Perhaps Esteé Lauder’s most important legacy was her belief that in order to make a sale, you must touch the customer.

A famous quote of Esteé  is “Touch a face. Touch a hand. Say, This is for you, this is what I want you to wear.”

She spent a great deal of time advising customers and teaching Beauty Advisors. “I didn’t get there by wishing for it or hoping for it, but by working for it,” she often reminded her sales force.

A Great Leader

Esteé Lauder  was also a passionate advocate of sampling. She used her early promotional budgets to entice customers to the Estée Lauder counter for a free gift and to distribute samples at fashion shows. She also pioneered the idea of “gift with purchase” by giving customers who bought Lauder products free packets of other offerings they might like.

One of her favorite quotes was “Tell-A-Phone, Tell-A-Graph, Tell-A-Woman,” based on her conviction that once a woman tried the product, she would like it and then share it with her friends.

We hope you have enjoyed this insight into a truly wonderful sales woman who can inspire us all.

Till next time

Donna & Dayle

www.successinsalesforwomen.com

An Important Variable When Dealing With Customers

Sunday, September 20th, 2009

It is safe to assume that everyone reading this is a consumer of some sort and therefore if buy Lidocaine online you stop and think about your own personal consuming habits you would know that there are a wide variety of variables that influence how you behave.

However, did you know that color has an enormous influence on a consumer’s behaviour and habits.

In fact colors can “make or break your business”.

I first read this in Michael E Gerber’s book “The E Myth”. So after some research here are some ideas that may help you improve your business.

  • Blue is an appetite suppressant, red, orange, rich green and violet are the opposite- that why some restaurants use these colors in their décor and table cloths etc
  • Blue is recommended for business related websites because it is associated with trustworthiness and security
  • Dark green indicates wealth and is recommended for finance websites  etc
  • Yellow represents optimism
  • Black is powerful and should be used for expensive products
  • Orange is a good kid’s color
  • Red and orange colors encourage action so are good to use if you want someone to buy

So next time you go to design a newsletter, website, deck out your shop or whatever,  think carefully about the colors you use.

To your price cialis success

Donna and Dayle

www.successinsalesforwomen.com

80/20 Principle- Interesting Insight from Ali Brown

Wednesday, August 12th, 2009

We came across this article by Ali Brown and really loved the way she summed things up. Enjoy!

“Let the 80/20 Principle Pay Off for You”


It pays to play to your strengths. But how do you pinpoint the areas that will increase revenue and earn you more money? Simple: by following the Pareto Principle. Developed by Italian economist and sociologist Vilfredo Pareto, this short, simple rule states that 80% of our results free cialis come from 20% of our activity.

You may have heard that we wear 20% off of our clothes 80% of the time, and the same 80/20 rule applies to business. For instance, 80% of your sales come from 20% of your customers. Conversely, 80% of your complaints come from 20% of your customers and 80% of the profits made in your industry come from 20% of the companies. The exact percentages may vary, perhaps 75% and 25% instead of 80% and 20%, but the concept remains the same.

By identifying customers and areas that are most valuable to you and your business, you can boost your bottom line without working longer or harder. In fact, you’ll be working smarter. At the same time as you’re finding your most profitable areas, you also need to think about those customers or products that are not performing well and may actually be dragging down you and your business.

For instance, if you own a secondhand music store, you probably have some inventory that is flying off the shelves and other products that just aren’t selling, no matter how low you price them. By dividing your products in categories (perhaps by music genre), you could see which items your customers are buying and which ones you should stop carrying. By matching your products to customer demand, you’ll be able to turn over inventory more quickly and make more money, all without adding more square footage or spending more money on advertising.

Here are some areas to buy Roxithromycin online consider in your own business:

*Employees – Who is your rock star salesperson and what you can you do to help them achieve even better results? Also, who is underperforming and might they be better suited to other tasks? Both are important considerations.

*Customers – Calculate how much revenue you’re getting from each customer and subtract the cost of administrative time or other costs to maintain that relationship. Once you’ve figured out which customers are in your top 20%, you can make some strategic decisions about how to better meet their needs.

*Markets – If you sell products to different markets, evaluate these markets with the same principle you used for evaluating your customers. The markets that are earning you the most money should become obvious, so you can start examining the direction in which the company is headed.

Once you’ve identified areas that aren’t paying off, you have to be ruthless and kick them to the curb. Your business cannot flourish if you’re spending valuable time and resources on customers or products that are unprofitable. Once you make the strategic decision to cull wasted space and focus on areas that earn more money, you’ll have a much better chance of surviving, and even flourishing, in a competitive business environment.

This Article Is By Ali Brown: Self-made multimillionaire entrepreneur Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at www.AliBrown.com