“Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavor to be what you desire to appear.” * Socrates (469 BC – 399 BC)

One of my pet hates is the way some people lump all sales people together and label them “shonky” or untrustworthy -  out to get what they want at all costs.

We all know the type who gives our industry a bad name but I would like to think that they are in the minority. But never the less, they are around and for that reason it is so important to maintain your integrity and reputation so that your customer continues to trust you and deal with you.

Read More→