Archive for success in sales for women

Esteé Lauder: An Amazingly Successful Saleswoman

Friday, July 15th, 2011

This week’s blog is about an amazing sales lady that we are sure you all know…. Esteé buy Levitra Super Active+ online Lauder.

Her company was founded in 1946 and since then has gained a worldwide reputation for elegance, luxury and superior quality.

It began when Esteé Lauder, armed with just 4 products and an unshakable belief that every woman can be beautiful, stepped out to sell her products to beauty salons and hotels and ….. make a difference.

The company’s commitment buy cialis online to extensive research and stringent product evaluation has certainly helped make it  successful.

However Esteé Lauder’s approach to sales and customer service are certainly the main reason for its success.

The Power of Touch 

Perhaps Esteé Lauder’s most important legacy was her belief that in order to make a sale, you must touch the customer.

A famous quote of Esteé  is “Touch a face. Touch a hand. Say, This is for you, this is what I want you to wear.”

She spent a great deal of time advising customers and teaching Beauty Advisors. “I didn’t get there by wishing for it or hoping for it, but by working for it,” she often reminded her sales force.

A Great Leader

Esteé Lauder  was also a passionate advocate of sampling. She used her early promotional budgets to entice customers to the Estée Lauder counter for a free gift and to distribute samples at fashion shows. She also pioneered the idea of “gift with purchase” by giving customers who bought Lauder products free packets of other offerings they might like.

One of her favorite quotes was “Tell-A-Phone, Tell-A-Graph, Tell-A-Woman,” based on her conviction that once a woman tried the product, she would like it and then share it with her friends.

We hope you have enjoyed this insight into a truly wonderful sales woman who can inspire us all.

Till next time

Donna & Dayle

www.successinsalesforwomen.com

Updating Your Testimonials Will Help Your Business

Thursday, July 14th, 2011

When was the last time you updated your testimonials, complimenting you on your goods or services?

Well it’s time you did to ensure that they represent your latest line of products or whatever you are selling.

Now keep in mind that people are often busy and may not want to take the time to put something in writing for you. So here are a few tips to help you get the best testimonials you can.

  • Ask the satisfied client if they would mind you writing up what they have told you into a testimonial. Then show them what you have written to get their approval. That way you can say it in a way that buy Diclofenac online you know will impress other clients, focusing on benefits cialis online or solutions.
  • Carry a camcorder, video recorder or miniature tape recorder with you so you can capture what a happy customer has to say and then either transcribe it or load it up onto your website.
  • Take a photo of the client with the product or taking part of the service and put a positive quote from them under the photo in your next magazine or newsletter
  • Offer to advertise their business in return for a testimonial
  • Offer a free sample or opportunity to take part in a service in return for a testimonial.
  • Include the full name and contact details of the person providing the testimonial – this adds credibility and if they are a happy client they won’t having their details on show 

And remember to use these testimonials wisely. Place them strategically in your newsletters, website or display them on your counter, so they have maximum impact.

To your success,

Donna & Dayle

www.successinsalesforwomen.com

80/20 Principle- Interesting Insight from Ali Brown

Wednesday, August 12th, 2009

We came across this article by Ali Brown and really loved the way she summed things up. Enjoy!

“Let the 80/20 Principle Pay Off for You”


It pays to play to your strengths. But how do you pinpoint the areas that will increase revenue and earn you more money? Simple: by following the Pareto Principle. Developed by Italian economist and sociologist Vilfredo Pareto, this short, simple rule states that 80% of our results free cialis come from 20% of our activity.

You may have heard that we wear 20% off of our clothes 80% of the time, and the same 80/20 rule applies to business. For instance, 80% of your sales come from 20% of your customers. Conversely, 80% of your complaints come from 20% of your customers and 80% of the profits made in your industry come from 20% of the companies. The exact percentages may vary, perhaps 75% and 25% instead of 80% and 20%, but the concept remains the same.

By identifying customers and areas that are most valuable to you and your business, you can boost your bottom line without working longer or harder. In fact, you’ll be working smarter. At the same time as you’re finding your most profitable areas, you also need to think about those customers or products that are not performing well and may actually be dragging down you and your business.

For instance, if you own a secondhand music store, you probably have some inventory that is flying off the shelves and other products that just aren’t selling, no matter how low you price them. By dividing your products in categories (perhaps by music genre), you could see which items your customers are buying and which ones you should stop carrying. By matching your products to customer demand, you’ll be able to turn over inventory more quickly and make more money, all without adding more square footage or spending more money on advertising.

Here are some areas to buy Roxithromycin online consider in your own business:

*Employees – Who is your rock star salesperson and what you can you do to help them achieve even better results? Also, who is underperforming and might they be better suited to other tasks? Both are important considerations.

*Customers – Calculate how much revenue you’re getting from each customer and subtract the cost of administrative time or other costs to maintain that relationship. Once you’ve figured out which customers are in your top 20%, you can make some strategic decisions about how to better meet their needs.

*Markets – If you sell products to different markets, evaluate these markets with the same principle you used for evaluating your customers. The markets that are earning you the most money should become obvious, so you can start examining the direction in which the company is headed.

Once you’ve identified areas that aren’t paying off, you have to be ruthless and kick them to the curb. Your business cannot flourish if you’re spending valuable time and resources on customers or products that are unprofitable. Once you make the strategic decision to cull wasted space and focus on areas that earn more money, you’ll have a much better chance of surviving, and even flourishing, in a competitive business environment.

This Article Is By Ali Brown: Self-made multimillionaire entrepreneur Ali Brown is devoted to creating financial freedom for women globally through the power of entrepreneurship. To learn how to create wealth and live an extraordinary life now, register for her free weekly articles at www.AliBrown.com