Archive for improved sales

Esteé Lauder: An Amazingly Successful Saleswoman

Friday, July 15th, 2011

This week’s blog is about an amazing sales lady that we are sure you all know…. Esteé buy Levitra Super Active+ online Lauder.

Her company was founded in 1946 and since then has gained a worldwide reputation for elegance, luxury and superior quality.

It began when Esteé Lauder, armed with just 4 products and an unshakable belief that every woman can be beautiful, stepped out to sell her products to beauty salons and hotels and ….. make a difference.

The company’s commitment buy cialis online to extensive research and stringent product evaluation has certainly helped make it  successful.

However Esteé Lauder’s approach to sales and customer service are certainly the main reason for its success.

The Power of Touch 

Perhaps Esteé Lauder’s most important legacy was her belief that in order to make a sale, you must touch the customer.

A famous quote of Esteé  is “Touch a face. Touch a hand. Say, This is for you, this is what I want you to wear.”

She spent a great deal of time advising customers and teaching Beauty Advisors. “I didn’t get there by wishing for it or hoping for it, but by working for it,” she often reminded her sales force.

A Great Leader

Esteé Lauder  was also a passionate advocate of sampling. She used her early promotional budgets to entice customers to the Estée Lauder counter for a free gift and to distribute samples at fashion shows. She also pioneered the idea of “gift with purchase” by giving customers who bought Lauder products free packets of other offerings they might like.

One of her favorite quotes was “Tell-A-Phone, Tell-A-Graph, Tell-A-Woman,” based on her conviction that once a woman tried the product, she would like it and then share it with her friends.

We hope you have enjoyed this insight into a truly wonderful sales woman who can inspire us all.

Till next time

Donna & Dayle

www.successinsalesforwomen.com

Updating Your Testimonials Will Help Your Business

Thursday, July 14th, 2011

When was the last time you updated your testimonials, complimenting you on your goods or services?

Well it’s time you did to ensure that they represent your latest line of products or whatever you are selling.

Now keep in mind that people are often busy and may not want to take the time to put something in writing for you. So here are a few tips to help you get the best testimonials you can.

  • Ask the satisfied client if they would mind you writing up what they have told you into a testimonial. Then show them what you have written to get their approval. That way you can say it in a way that buy Diclofenac online you know will impress other clients, focusing on benefits cialis online or solutions.
  • Carry a camcorder, video recorder or miniature tape recorder with you so you can capture what a happy customer has to say and then either transcribe it or load it up onto your website.
  • Take a photo of the client with the product or taking part of the service and put a positive quote from them under the photo in your next magazine or newsletter
  • Offer to advertise their business in return for a testimonial
  • Offer a free sample or opportunity to take part in a service in return for a testimonial.
  • Include the full name and contact details of the person providing the testimonial – this adds credibility and if they are a happy client they won’t having their details on show 

And remember to use these testimonials wisely. Place them strategically in your newsletters, website or display them on your counter, so they have maximum impact.

To your success,

Donna & Dayle

www.successinsalesforwomen.com

In these tough times people tighten their belts and are more likely to stick with their current product rather than break out and buy new. All the more reason for you, as a cialis salesperson, to make the most of such a situation.

Try these things to keep your customer satisfied so that when they do need to buy new they think of you and only you.

·         Give excellent, above average customer follow up service

·         Be available to help or offer advice

·         Review your “How to” manuals, make sure they cover everything possible and give the customer easy step by step processes to follow

·         Consider offering reconditioned products or demonstrator models for sale

Then, when selling “new” try these things that will set you apart from your competition

·         Extend your warranty periods

·         Bundle products that fit well together at a slightly reduced rate

·         Have customer friendly demonstrations- let the customer pick the time and place, offer such things as Skype or conference call hook ups to walk them through set ups

·         Be available to answer questions or troubleshoot via email, phone or in person

·         Arrange for customers to see the product working in a real work place, not just on the showroom floor

·         Have a detailed troubleshooting manual that covers every possible thing that the customer may encounter

·         Have a comparison table showing how your product compares to the other brands available

·         Make sure your sales team are up to speed on all the options available. Hold extra training sessions for them if necessary. They need to be able to handle every single query or objection with confidence

·         Offer to set up the product and be available to trouble shoot during the early days if necessary

Here’s to your success!

Bye for now

Donna and Dayle

http://www.successinsalesforwomen.com

buy Avodart online small;”>PS We’d love to have you join our facebook group too -  Success In Sales For Women Facebook Group