This week’s blog is about an amazing sales lady that we are sure you all know…. Esteé buy Levitra Super Active+ online Lauder.
Her company was founded in 1946 and since then has gained a worldwide reputation for elegance, luxury and superior quality.
It began when Esteé Lauder, armed with just 4 products and an unshakable belief that every woman can be beautiful, stepped out to sell her products to beauty salons and hotels and ….. make a difference.
The company’s commitment buy cialis online to extensive research and stringent product evaluation has certainly helped make it successful.
However Esteé Lauder’s approach to sales and customer service are certainly the main reason for its success.
The Power of Touch
Perhaps Esteé Lauder’s most important legacy was her belief that in order to make a sale, you must touch the customer.
A famous quote of Esteé is “Touch a face. Touch a hand. Say, This is for you, this is what I want you to wear.”
She spent a great deal of time advising customers and teaching Beauty Advisors. “I didn’t get there by wishing for it or hoping for it, but by working for it,” she often reminded her sales force.
A Great Leader
Esteé Lauder was also a passionate advocate of sampling. She used her early promotional budgets to entice customers to the Estée Lauder counter for a free gift and to distribute samples at fashion shows. She also pioneered the idea of “gift with purchase” by giving customers who bought Lauder products free packets of other offerings they might like.
One of her favorite quotes was “Tell-A-Phone, Tell-A-Graph, Tell-A-Woman,” based on her conviction that once a woman tried the product, she would like it and then share it with her friends.
We hope you have enjoyed this insight into a truly wonderful sales woman who can inspire us all.
Till next time
Donna & Dayle
