It is safe to assume that everyone reading this is a consumer of some sort and therefore if you stop and think about your own personal consuming habits you would know that there are a wide variety of variables that influence how you behave.
However, did you know that color has an enormous influence on a consumer’s behaviour and habits.
In fact colors can “make or break your business”. Read More→
In a recent article in examiner.com we came across some often overlooked ways to boost your sales revenues. In view of the current economic climate it is worth revisiting different ways to connect with potential clients to improve your sales revenue.
One of their ideas was to write client centered letters…..but make a break from the formal almost legal sounding jargon such as “As per our conversation….” or “pursuant to our agreement……” etc
This kind of terminology is just too formal and off putting. Read More→
We came across this article by Ali Brown and really loved the way she summed things up. Enjoy!
“Let the 80/20 Principle Pay Off for You”
It pays to play to your strengths. But how do you pinpoint the areas that will increase revenue and earn you more money? Simple: by following the Pareto Principle. Developed by Italian economist and sociologist Vilfredo Pareto, this short, simple rule states that 80% of our results come from 20% of our activity. Read More→
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